Celebrate Canada 150 with CanadaSound and Walk Off The Earth on July 1st
“A nation-wide collaboration between everyday Canadians and the Canadian musicians we love, that captures the essence of what we all love about Canada”
June 29th, 2017 – The day is finally here after a full year of celebration, Canada is turning the big 150. CanadaSound is proud to announce that Walk Off The Earth will be performing their CanadaSound song, a cover of “Wake Up”, in the noon concert on Parliament Hill on July 1st.
The song, released digitally today and to radio tomorrow, incorporates many of the sounds that Canadians submitted as some of their favourite sounds, expressing the experience of life in Canada in a new way via CanadaSound. For instance, the song’s kicks are comprised of cottage door slams and snowball throws, while the snares are axes chopping…beer bottles opening and slap shots. Percussion rounds out the Canadian sound exploration using snowboard bindings being ratcheted and blowing on cold hands in wintertime.
“Being part of Canada Sound allowed us to expand on the unorthodox selection of sounds we try to explore in all our covers,” explains Luminati. “This project was tailor-made for us.” Luminati continues
These, and other iconic Canadian sounds from loons to sizzling bacon, are being contributed from coast to coast to coast to the CanadaSound Project, to inspire artists to create original and deeply meaningful Canadian soundtracks. Over 80 artists have joined the project so far. It will culminate in a digital compilation with net proceeds to The Juno charity, MusiCounts, which helps keep music alive in schools by putting musical instruments into the hands of children that need them most.
Submissions range widely from, “When I think of the sound of a cottage door creaking shut, it reminds me of summer and friends” to “the squeaky sound cheese curds make when they are really fresh”. With over 1000 submissions and climbing, they are forming the first ever Canadian Soundscape.
Imagined by cleansheet communications and brought to life across the country with the great partners below, www.CanadaSound.ca is an interactive virtual platform that anyone can access, explore and contribute sounds to express some of their favourite things about living in this great country.
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About cleansheet communications:
Cleansheet is a creative communications company that believes in the power of inclusive ideas that bring Canadians together. We have told such stories on behalf of everyone from upstart clients with big ambitions, to established, nation-building companies like Canadian Tire. Founded in 2005, the agency has grown rapidly with its optimistic beliefs and passion to create work of enduring value. The “Wheels” commercial for Canadian Tire is a great example, with 192 million viral views and 3.8 million shares in the past 4 months. The company is called cleansheet, because people with open minds in the presence of a clean sheet is the unprecedented calling – it’s an invitation to greatness. www.cleansheet.ca
CanadaSound Partners:
About CBC Music
CBC Music is Canada’s free digital music service connecting Canadians with the very best in Canadian and international music across all genres. Easy to navigate and available on your smartphone or tablet, CBC Music gives music fans access to over 60 web radio stations plus content from the most knowledgeable music personalities and programmers from across the country. www.cbcmusic.ca
About CARAS:
The Canadian Academy of Recording Arts and Sciences/academia canadienne des arts et des sciences de l’enregistrement (CARAS) is a not-for-profit organization created to preserve and enhance the Canadian music industry and to contribute toward higher artistic and industry standards. The main focus of CARAS is the exploration and development of ongoing opportunities to showcase and promote Canadian artists and music through vehicles such as The JUNO Awards, Miscounts, the Canadian Music Hall of Fame, and other year-round initiatives. For more information on CARAS or the JUNO Awards please visit www.junoawards.ca
About MusiCounts:
MusiCounts, Canada’s music education charity associated with CARAS and the JUNO Awards, is keeping music alive in schools and communities across Canada by putting musical instruments into the hands of children that need them most. MusiCounts’ mission is to ensure that children in Canada have access to music programs through their schools and communities. 2017 will mark the 20th Anniversary of MusiCounts. Since 1997, MusiCounts has grown significantly and by the end of 2017 will have awarded over $10,000,000 through its programs. These funds will have benefitted over 950 schools and community organizations, supported over 350 post-secondary music program graduates and honoured 12 extraordinary music teachers.
About SOCAN:
SOCAN connects more than four million music creators worldwide and more than a quarter-million businesses and individuals in Canada. Nearly 150,000 songwriters, composers and music publishers are its direct members, and more than 130,000 organizations are Licensed To Play music across Canada. With a concerted use of progressive technology and a commitment to lead the global transformation of music rights, with wholly-owned companies Audiam and MediaNet, SOCAN is dedicated to upholding the fundamental truths that music has value and music creators and publishers deserve fair compensation for their work.
About the Department of Canadian Heritage:
In 2017, Canadians are marking the 150th anniversary of Confederation and you’re invited to take part all year long. With activities centred around the themes of youth, diversity and inclusion, indigenous reconciliation and the environment, there are 36 million ways to take part. Celebrate and join in on local and national activities offered across the country. Participate in Canada 150 as a volunteer organizer or participant in your community. Explore Canada’s rich history by visiting Canada’s national parks and heritage spaces. Don’t let this moment pass you by! To learn more visit Canada.ca/150
For more information on CanadaSound, please contact:
Karine Delage
Karyzma Agency
416-876-3329 / 310-753-5639
For more information on Walk of The Earth, please contact:
Marcus Tamm
Universal Music
416-718-4119
